New Brand Identity for Pabeni.cz

This project was one of the design concepts for Pabeni.cz.

Pabeni.cz solves their clients' problems "while fostering financial, social, and environmental sustainability". Part of the brief was to encorporate their values into their new brand identity - one of these values is life-giving. At the beginning of each process with a client, first they need to find out the right path and the right process, therefore at the beginning the process is "unclear". That is why the logo starts with a blurred font slowly transforming into sharp an clear font.